With January almost coming to an end, it’s never too late to review the steps you’ve made towards achieving that healthy glowing skin. We must admit that 2020 has truly been a year of less make up and more skin care. Mask-related skin irritations and make up transfers opens our opportunities to letting our skin breathe and took the time to really care for it by experimenting with new products and at-home treatments. It is without a doubt that 2020 is a year of do it yourself – with salons and facial clinics having to experience temporary closure, 2020 really did unleashed additional job descriptions among all of us in lieu to taking care of ourselves.
The most uncertain time opens to new skin care concerns, Maskne being one of the most talked of the town concerns by both men and women – enough of a thing that the COVID 19 task force of the American Academy of Dermatology (A.A.D) felt obliged to release advice on the subject.
What could have been concluded from this matter is that, no matter what circumstances and time of the year we are in, skin care concern always comes top of the line. That is why skin care trends is never stagnant and is always emerging. Let us all take a look at industry experts predictions for 2021 skin care trends and practices we all should watch out all throughout the year. New Year, new me and upgraded skin care – here we go!
The current surge of COVID 19 demanded fast reorganization, as well as the ability to adapt and administer new working protocols. In a blink of an eye, we all have to conduct meetings and get our works done virtually – with our hair undone and still on our PJs. Yes, welcome to our new normal. These changes gave birth to Digital dermatology. As mentioned earlier, this pandemic opens up to new skin care concerns – so is a need for a professional advice. Experts foresee that online dermatology is set to continuously create demand in 2021. With the advancement of technology, all things are made possible. Skin consultation can be done as easy as 1-2-3 – just jot down your skin care concerns and condition plus a selfie to suffice the information you just supplied and Ta-daah! an online Dermatologist Assessment. Seeing a professional from a comfort of your home helps you from exposing yourself from any other viruses that you may get outside plus this uncertain time provides perfect time to focus sorting out long standing skin issues.
Who would have thought that this quarantine would further enhance and change our beauty product buying patterns? Beauty customers indeed change their buying habits amid quarantine limitations in order to mimic the salon experience at home. From study conducted by SPATE – Data Science for Trends, There are four beauty tools that emerged during the pandemic mainly (1) at home beauty tools, (2) purple hair care products, (3) serums and (4) blue light-blocking skin care. At home beauty tools with skin care fridge having 203% followed by facial steamer with 70% sales growth as of June 2020. Home care will continue to surge. The emergence of these beauty tools gives beauty enthusiast cheaper maintenance options. Thus, could imply that this shift in beauty preference will continue to prosper even when lifestyle shifts back to normal.
With beauty enthusiast being more conscious and smart in terms of their spending. People cutting back on their skin care routines for some reason. Consumers are getting wiser in terms of dealing with skin care products, with information readily available in blink of an eye – abrupt buying behavior is avoided by many. People are in search for multi-use products – those products that functions at its best without having to use others. Considering which steps are necessary and which are not so much. There is no need to go all out to have a ten-step skin care routine if your skin needs a few good effective products to be in good shape.
Sustainability is becoming a big trend as environmental concerns are increasingly top of mind for consumers. In today’s digital age where consumer’s decision making is influenced by different factors, a good product is no longer enough to win consumer’s favor. Shoppers, aside from looking for quality, also put high regards for brands that is align with their personal values. From a study conducted by a professor in Hult International Business School, it was then found out that consumers are willing to pay extra amount for a brand that promotes sustainable development over a non-sustainable competing brand.
Truly, B&A Cares. We measure our growth as a brand by how much we can help both the environment and our community. Our One Click One Tree campaign is one of our movement in line with our commitment to the environment whereas, €5 of each sales proceeds is to be donated to our partner organization with prime purpose of tree planting activities. Together, let us be part of the change.
It is undeniably without a doubt that consumers have become more educated in purchasing goods, considering its impact around the world, and this is heavily making an impact to the cosmetic world. According to some cosmetic expert, this trend of conscious consumerism can quite literally determine whether a brand is successful or not.
Skin care brands boasting transparency in terms of its ingredients and formulation continuous to gain popularity. Of course, consumers has the right to know what goes into their skin. We at B&A Cosmetics take pride on our luxurious skin care treatment – having 24k gold as our primary ingredient on all our skin care products. Who could ever go wrong with gold? Gold, having an inflammatory properties that helps oxygen to enter into the skin for renewal of the cell. Gold not only gives that radiant, youthful looking skin it also provides benefits in many ways such as, slowing down collagen depletion, increases skin elasticity, lightening skin complexion and many other benefits you could’ve ever imagine.
We also take pride that our product offerings are fermented cosmetics. Normally, your skin cannot easily absorb the actives of natural ingredients. But all thanks to the process of fermentation, where it helps microorganisms break down the molecules into smaller sizes, so your skin can easily absorb the skin benefitting ingredients. Because at the end of the day, that’s what we, at B&A Cosmetics wants you to have is – best of the best ingredients.
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